Zalando uses GoodData-powered ZMS Insights to give over 1,000 fashion brands 24/7 access to detailed data on purchases, customers, and performance. Brands can track metrics across eight dashboards to uncover new opportunities, understand customer behavior, and optimize assortments. Insights help brands discover unexpected audiences and improve visibility, driving sales growth. Over 70% of brands check the tool monthly, with 46% weekly. The platform supports tailored dashboards and consulting, enabling decisions based on real data instead of assumptions. Zalando plans to expand features to further analyze shopping journeys.

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