Customer Success Story Africa Zain As part of Zain, Celtel operates in 14 African countries, building reliable and competitive networks. Zain is the new brand identity of the MTC Group which pioneered mobile telecommunications in the Middle East and is now, with the acquisition of Celtel, a major player in Africa. Zain, formerly the Mobile Telecommunications Company (MTC), is set for growth in Africa with an Operational Excellence program

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