Automation journey leads to operational rejuvenation. Beyond the company itself, industry-wide developments also placed greater demands on Zain Jordan. Ensuring data integrity, safeguarding customer information, managing cross-border transactions, and adhering to regional regulations became both essential and increasingly time-consuming for the company’s employees. The growing expectation of instant services from customers added to the complexity. Any delay, whether from a compliance check or a process bottleneck, risked losing customers in the highly competitive mobile telecom market.

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