December 2016 YUPI INDO JELLY GUM PARTNER COMPANY CASE STUDY ABOUT YUPI INDO JELLY GUM Yupi (pronounced “Djoopy”) was founded in 1995 as a joint-venture between the German gummy maker Mederer, inventor of the gummy worm, and a German expatriate businessman in Indonesia. The Company manufactures a broad-range of superior quality Gummies with the highest international standards. Yupi has been the market leader in gummy confectionery product

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