CLIENT: Yotel PROJECT : Yotel New York Launch “Performance Tapas” BACKGROUND Yotel is a YO! Company hotel brand with properties in Lon- don and Amsterdam. In 2011, Yotel opened its first U.S. property on West 42nd Street, New York City. With design informed by first class aircraft cabin design and Japanese capsule hotels, Yotel offers guests boutique hotel amenities at an affordable price. BRIEF CUNNING was briefed to develop and execut

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