t2ó Achieves 50% Lower Cost per Lead for Repsol Electricidad y Gas with Taboola “Our partners from agency t2ó, as digital experts, suggested that we launch a native advertising campaign with Taboola in order to promote our electricity and gas products. We achieved impressive results in terms of traffic quality and conversions, and Taboola is now an integral part of our regular marketing mix.” Ángel Casquero Rubio, Performance Digital Marketing, Repsol Electricidad y Gas. CaseStudy Lower Cost Per Lead (CPL) 50% Click-Through-Rate (CTR) increase 96% Budget increase 80% ENVIRONMENTCaseStudy CaseStudy COMPANY Repsol created its electricity and gas subsidiary in 2018. Repsol Electricidad y Gas was then born to become a relevant player in the Spanish electricity market, strength

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