Yazaki North America - Lambert Digital Strategy & Social Media ManagementPROJECT In late 2018, Yazaki North America engaged Lambert overhaul its social media presence. After an audit and strategy session, the team got to work refining social media messaging and content for the international company, focusing on objectives designed to drive business KPIs and industry best practices. TACTICS Launch and rejuvenate social properties for Yazaki North America and Central America Strategically manage Yazaki social media properties in North and Central America, including Facebook, Twitter, Instagram, LinkedIn, Glassdoor and Kununu Leverage digital ad targeting to reach relevant audiencesProduce live event coverage on social media during key events, including the North American International Auto S

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