Arbe - Lambert Arbe Makes Waves at CES and NAIASPROJECT Israeli startup Arbe, formerly known as Arbe Robotics, engaged Lambert as its North American PR firm of record in early 2018. With a goal of increasing visibility in the U.S. automotive and mobility market, Lambert created a PR strategy for Arbe’s presence at CES 2019 and the North American International Auto Show (NAIAS). TACTICS Lambert leveraged direct pitching and the development of press kit materials to secure media and analyst attendance at Arbe’s demonstration space and meeting suite during CES 2019, where they announced their latest beta radar chipset Front End of Phoenix. The Lambert team then successfully positioned Arbe as a leader in vehicle autonomy during NAIAS by securing one-on-one interviews with analysts, as well as

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