ZONDERVAN - Lambert COMPANY Zondervan is a world leading Bible publisher and provider of Christian communications. The company’s products are sold in multiple formats, worldwide in more than 60 countries, translated into nearly 200 languages. PROJECT To celebrate the 30th anniversary of the New International Version (NIV) of the Bible, the best-selling translation with more than 300 million copies in print, Zondervan asked Lambert to develop creative ideas to promote its most important product.TACTICS Developed the campaign that became Bible Across America, a nationwide promotional tour that invited 31,173 everyday Americans to handwrite the entire NIV Bible From concept to execution, Lambert coordinated every aspect of the tour—creative design, strategic partnerships, resource acquisitio

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