Case Study: Xaxis + Shoe-d-vision | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE Deliver an efficient, digital-first marketing strategy to help Shoe-d-vision remain competitive against large global entrants Xaxis is a global media company that uses its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for advertisers. One of those clients is Shoe-d-vision, a Nordic shoe retailer that operates an online shop and more than 200 physical stores across Denmark and Norway. Shoe-d-vision has historically relied on traditional mass media channels like print and television to drive consumers toward in-person sales. However, over the past few years

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