CRM & MARKETING Comarch Loyalty Management implementation at X5 Retail GroupBusiness Challenges The main objective of the loyalty program operating under the name Klub X5 (X5 Club) is rewarding supermarket and hypermarket customers for their loyalty by offering them additional benefits, including loyalty points. The basic premise of the implementation was the definition of a loyalty program supported by an effective and modern IT solution. At present, Klub X5 includes two independent loyalty programs, these being Klub Perekrestok (Perekrestok Club), realized at supermarkets, and Special relations, which has been implemented at Green Perekrestok premium stores. Prior to 2011, another program had been offered, the Magic Card program, also available at the Karusel hypermarkets. All of the

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