Page 1 Case Study: Category Descriptions for a Top 10 Internet Retailer Case Study: Writing Category Descriptions for a Top 10 Internet RetailerPage 2 Case Study: Category Descriptions for a Top 10 Internet Retailer Project Overview Problem Statement Challenges Solution Key Criteria 2 3 4 1Page 3 Case Study: Category Descriptions for a Top 10 Internet Retailer Problem Statement h h h h Raise the profile of Ecommerce site Increase organic search ranking for product and category pages Include internal links to high value brands Improve customer experiencePage 4 Case Study: Category Descriptions for a Top 10 Internet Retailer Challenges faced by the Client Update 5,000 category pages with original content Clean up Taxonomy Develop consistent guidelines for internal linking Develop con

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