Page 1 Case Study: How Allobébé Improved Their Ranking and Reduced Their CostsPage 2 About the Company: Allobébé (number 1 in France among the websites for childcare) is part of The CDM Group, which hosts a number of other websites relating to health and childcare: Les Bébés de Sabine, Naturabébé, Centrale des Multiples and MDM France. The target audience of these companies consists of parents and pregnant women, the only exception being MDM France, which targets seniors.Page 3 The Challenge: In the past, in-house copywriters composed all required texts. However, due to a very large workload, the company decided to outsource the content creation to Textbroker. The two main goals: h h The content (informative articles and buying guides) should inform customers on life as a paren

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