DEMAND PULL CASE STUDY REGION North America INDUSTRY Aerospace CUSTOMER PROFILE A global supplier of commercial airplane assemblies and components, employing 14,000 people in six countries around the world. BUSINESS SITUATION The company’s Major Assembly team needed to increase its rate of production by 20% while minimizing labor, overtime, and inventory costs. SOLUTION Re-align the production process into a Demand-Pull system in which client expectations set the production pace and establish priorities. APRIL 2013 CLIENT OVERVIEW CHALLENGE Increase production rate by 20% while minimizing additional costs for labor, overtime, and inventory Based in North America, the company designs and manufactures aero structures including fuselages, propulsion systems and

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