Rugby World Cup 201 1 Case Study© Diadem © Diadem © Diadem © Diadem © Diadem © Diadem 750,000 fans 95,000 international visitors a world-class event Background The Rugby World Cup is the globe’s third biggest sporting event, held every four years and featuring 20 countries competing in 48 matches over a 6-week period. Auckland had won the opportunity to host the world-class event in September/October 2011 when almost 750,000 fans would attend matches, a million people would visit the main fanzone and 200,000 revellers would join in opening night celebrations. Approximately 95,000 international visitors would descend on Auckland, pushing its accommodation resources, transport systems and people management acumen to the limit. Auckland Tourism Events and Economic Developm

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