Andrex Case Study The Introduction Owned by American company Kimberly-Clark, Andrex is considered to be the nation's most favourite toilet tissue since becoming a household name around 40 years ago, largely in part to the huge success of the Andrex puppy television advertisements throughout the back end of the twentieth century. In fact, it's that popular that each day more than 1.5 million rolls of Andrex toilet tissue are sold in the UK alone, enough to circle the world one and a half times. Andrex also found their way into Royal bathrooms as they were granted the Royal Warrant by the Queen in 1978 as a mark of recognition as a regular supplier in Royal households. The Requirements Workwear Express were approached by Kimberly-Clark to provide them with a number of printed hooded sweatsh

Join for free to read