House of Fraser - Case Study The Introduction With over 60 stores throughout the UK, House of Fraser has grown since it was launched in 1849 to become one of the biggest department stores in Britain. Selling clothing, cosmetics and everything in-between, the department store offers some of the biggest brand names such as Chanel, Fred Perry, Georgio Armani and many more. The Requirements Workwear Express were approached by House of Fraser to produce a range of ties to be used as part of the For Living range that the company launched in partnership with ScS. The ties were to be worn by members of staff working for the range within a number of ScS outlets. As such it was important that the ties were stylish in appearance but also relayed a professional feel that built trust and authority with

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