John Lewis - Case Study The Introduction While best known for great value, high end products, the John Lewis brand has received a significant uplift in recent years with high levels of public acclaim for a number of their innovative television adverts.As department store chain with a proud and deep history, John Lewis are one of the biggest high street names in the UK. Founded way back in 1864, they currently have over 40 stores throughout England, Scotland and Wales which employ almost 40,000 staff. The Requirements John Lewis approached Workwear Express seeking a range of printed clothing that could be used as part of the promotional campaigns for the various new store openings that the department store chain had up and down the UK. John Lewis required the garments to effectively show th

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