Drink Wise Age Well Case Study The Introduction Drink Wise, Age Well helps people make healthier choices about their drinking as they age. For many people alcohol can have a positive impact on their lives including increased socialisation and relaxation. Many of us will enjoy alcohol as we get older and may never experience some of the negative effects. As a society we’re living longer, and many of us will have active and independent lives well into old age. Research even suggests that after the age of 50, people begin to get progressively happier. However, this isn’t the case for everyone, for some people alcohol can start to have negative impacts as they get older. In the past ten years Drink Wise have seen a significant increase in harms caused by alcohol to older people. The

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