Capital FM - Case Study The Introduction The station also boasts a number of sister stations in Classic FM, Heart and Smooth Radio amongst others.Capital FM have grown to become one of the biggest radio networks with a total of 11 independent radio stations throughout the UK. Boasting a slogan as ‘The UK’s No.1 Hit Music Station’ Capital FM is primarily aimed an age group of people between 15 and 34, serving over 7.1 million people with a variety hit music and entertaining daytime shows. The Requirements In 2013, Workwear Express were approached by the Energy Marketing Group, a marketing company working with Capital FM, to produce a range of printed garments that would be used for the Capital FM Summertime Ball, an annual music concert which takes place at Wembley Stadium. The company requ

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