The Challenge Today, just about every sales organization is dealing with a range of data management issues. From having too much of the wrong data to missing critical information in the right data sets (i.e., key contacts with out-of-date phone numbers), costly data challenges are omnipresent. Workfront knew this all too well. While Workfront’s sales leadership was able to maintain a steady flow of contacts, their database was growing outdated and stagnant due to an increase in erroneous data. Faced with a decline in productivity and revenue, sales leadership needed to revamp their data strategy and invest in a more intelligent platform. “My teams were losing way too much time on calling the wrong contacts. We had a data problem,” reflected Justin Hiatt, Vice President of Dig

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