Wizards of the Coast Tournament Locator Development Case Study Challenge Wizards of the Coast, a subsidiary of Hasbro, Inc., is the leading developer and publisher of trading card, roleplaying, and other gaming products, including Magic: The Gathering, Dungeons & Dragons, and Axis & Allies. As the company grew and launched online incarnations of MMORPG (Massively Multiplayer Online Roleplaying Games), customer feedback indicated that the current tools available for locating retail purchase and tournament play venues were outdated and inadequate. Wizards desired to create an easy-to-use, intuitive, web-based interface that would enable customers to locate retail stores and tournament locations worldwide. Wimmer partnered with Wizards to define the need for a new tool, called ‘F

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