BE IN A POSITION OF STRENGTH SM withum.com ©2018 WithumSmith+Brown, PC CASE STUDY Withum’s Team of Experts Steer Equipment Rental Company’s App Development Project Back on Track Two organizations, both in the equipment rental industry, came together as a result of a recent acquisition. One company rents actual construction equipment to clients, while the other company is a software company that develops solutions for organizations in the equipment rental space, such as sports gear and party rentals. The software development company has more than 800 clients in the U.S. and Canada. Their software packages not only help companies with point of sale and rental aspects of the business, but also ease daily operations of service departments and accounting. As a result of the a

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