Profile • Gold Star Mortgage Financial Group • Ann Arbor, Michigan • $2.75B in closed loans (2020) • Lending in 30 states Challenge Get fast access to accurate, timely industry data and peer group benchmarking for more informed business decisions. Results • Better, data-driven decisions • Improved recruiting • More effective product and pricing strategies • Quick market analysis for business expansion • A more accurate view of performance The challenge Gold Star Mortgage Financial Group didn’t become a $2.75B, 30-state lender by relying on “gut feel.” Every business decision—from pricing and product to recruitment and expansion—is all based on hard data. However, the bigger the company got and the faster the industry changed, that relevant, timely information beca

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