Case Study

With experienced guidance, a growing credit union employs Salesforce.com as its platform for growth

With experienced guidance, a growing credit union employs Salesforce.com as its platform for growth

CASE STUDY CUSTOMER EXPERIENCE BANKS & CREDIT UNIONS © 2015 West Monroe Partners | westmonroepartners.com | 800.828.6708 AN UNCOMMON BLEND Changing to enable growth With aggressive growth plans and a goal of becoming a more member-centric and sales-focused organization, Eli Lilly Federal Credit Union sought a new customer relationship management (CRM) solution. The existing application—a plug-in to the core banking system— limited the cre

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