Case Study
With a great partnership and a careful blend of relevant content, technology, and clever program designs
With a great partnership and a careful blend of relevant content, technology, and clever program designs
BUSINESS CHALLENGE HOW SKILLSOFT ® HELPED KEY METRICS 5:1 58:1 $1K The Professional Golfers’ Association of America (PGA) is the world’s largest working sports organization, leading a $65 billion-a-year industry that serves 1.5 million jobs. A decline in golf participation numbers led the PGA of America led to a learning and development blueprint that laid out an action plan for growth titled Golf 2.0. The glaring challenge standing in the way of delivering a training initiative was a very real generational gap. The PGA needed to facilitate the development of expertise among veteran members and get them to share their institutional knowledge and experience with younger members. With Skillsoft the PGA designed a highly effective custom course curriculum, with a major emphas