Skillsoft’s research reveals that digital books are highly valued across generations as a vital learning tool, often surpassing video content in perceived importance. This preference, especially strong among IT and technical learners, highlights digital books' credibility and depth for complex topics and high-stakes certifications. While buyers tend to favor video content, learners show a strong preference for blended learning paths that integrate books with courses. Additionally, book summaries and audio formats are popular, especially for soft skills and leadership topics. This study suggests a shift toward multi-modal learning programs that balance videos, digital books, and interactive elements for enriched, career-aligned learning.

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