Adobe Customer Story Winning the vote. BASK Digital Media uses Adobe Advertising Cloud to improve response for a ballot initiative by 33 points. “Adobe Advertising Cloud helped us to deliver our messaging to cord cutters. We reached voters that were unreachable through traditional TV advertising, significantly increasing awareness of the initiative and ultimately persuading them before they went to the polls.” Amanda Bloom, Managing Director and Director of Advertising, BASK Digital Media RESULTS SOLUTION Adobe Advertising Cloud, part of Adobe Experience Cloud Increase in AWARENESS, from 27% to 79% TARGET cord cutters with digital ads POINT INCREASE in support for the campaign REACH AUDIENCES across screens and platforms 192% 33Adobe Customer Story Connecting with cord cutters Voting i

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