Wind River Financial, Inc. provides credit card and electronic payment processing services to businesses across a wide range of in- dustries, including retail, lodging, restaurants, healthcare, wholesale, mail order, and online marketers. Due to the economic turmoil in the fi- nancial services arena over the past years, Wind River found building new client re- lationships diffi cult. However, they were intent on expanding their client base de- spite this roadblock and consulted EBD to assist them in doing so. Marketing Goals & Challenges Expert Business Development Case Study Company Profile “We realized that during the unprecedented fi nancial turmoil in our economy, and with regulators scruti- nizing the entire credit card industry, we were likely to face heavier competition in

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