Cross Valley Federal Credit Union
Cross Valley Federal Credit Union
2 PagesExpert Business Development Case Study Cross Valley Federal Credit Union, chartered in 1969, provides affordable financial services to anyone who lives, works or attends school in the Pennsylvania counties of Luzerne, Lackawanna or Wyoming. Cross Valley is a full service finan- cial institution with nearly 24,000 members and over $154 Million in assets (as of 6/30/2015). Credit Union Profile Cross Valley wanted to double their growth in the small business market and, in lieu of traditional media, they selected EBD’s targeted approach as their primary marketing vehicle to achieve that goal. One of the credit union’s biggest challenges when competing for business cus- tomers was convincing companies that the credit union was a viable option for meeting their business banking
