CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 WILLOW TREE FARM Willow Tree Poultry Farm, Attleboro, Massachusetts Gain awareness of and spur sales for Willow Tree Farm’s Premium Chicken Pies in a brand new market and one of the most expensive advertising markets on Earth – specifically, the “tri-state” – metro New York, New Jersey and Connecticut. To get noticed and make the register ring without the benefit of traditional media. To secure space within these stores, to even have a chance to prove itself, Willow Tree had to pay slotting fees, an expensive proposition at best, so a traditional buy was out. Compounding the challenge was a ticking clock: Stop & Shop was giving Willow Tree just 90 days to make its numbers. If the product didn’t perform, it was out of the stores.

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