? Shake-A-Bet iPhone Objective In 2011, UK smartphone penetration among adults sat at 27% of the population. This number was rising rapidly as O2’s iPhone exclusive deal came to an end. Recognising that mobile apps were on the rise, William Hill knew that it needed to test new forms of engaging users on the move. William Hill chose to work with Mubaloo in 2010 to explore new types of apps that would help create a compelling experiences tha

Join for free to read