William Hill

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How William Hill dominated Paid Search for the Melbourne Cup Operating in a fast-moving and highly competitive sector, bookmaker William Hill Australia needs to dominate the paid search market in the hours and minutes before a sporting event – when search and betting activity are at their highest. Thanks to Adthena Real-Time, the ?rm left competitors standing as it won and maintained an average PPC listing position of #1 in the lead-up to the

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Case Study William Hill

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William Hill

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