A soaring PPC share in the competitive travel market With 76% of UK holidaymakers booking their breaks online, successful travel operators need to win as much of this market as they can – as cost e?ectively as possible. On a day-to- day basis, we deal with around a million keywords… Being able to look at keyword analysis, ad-copy and competitor insights [allows us] to make smart optimisations to our account. Rob Stanley Jones Head of Paid Sea

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