Case Study
Wikitree Sees Uplifts in Monthly Revenue, Engagement, and Pages per Session with Taboola Feed
“In less than a year after implementing the Taboola Feed, we’ve seen a significant increase in revenue, an uplift in pages per session, and a cleaner and more appealing UI on our articles page.” - Jung young Noh, Brand News Team Lead, Wikitree Wikitree Sees Uplifts in Monthly Revenue, Engagement, and Pages per Session with Taboola Feed CaseStudy NEWS Increase in Monthly Ad Revenue 1938% Increase in Pages per Session 54%CaseStudy CaseStudy COMPANY One of Korea’s leading publishers, Wikitree diversifies the way readers look at the world, and promotes empathy and communication among generations. CHALLENGE Getting a young audience to stay on site longer, and finding a replacement partner to correct for a suboptimal user experiences where display ad units covered article conte