Why the leading online pharmacy is scaling personalization efforts Chemist Direct exceeding expectations with a focus on customer centricity XPersonalization has become key to build loyalty and reduce wasted efforts around acquiring new customers. We want to become the trusted brand for consumers looking for products they would normally go into store for. Customers are becoming much more comfortable buying products online but the challenge is making sure the experience you’re delivering is relevant with thousands of products to choose from, that’s where Qubit comes in. Maya Moufarek Chief Marketing OfficerIntroduction Chemist Direct is the largest online pharmacy in the UK, serving hundreds of thousands of customers each year. The company has been working with Qubit since

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