Why Avios chose Fidel to cut friction and build a better global rewards programme With the Digital Product Manager at Avios WEBSITE INDUSTRY Travel Rewards CUSTOMERS Over 7.7M PRODUCTS USED Transactions avios.comAvios is the global currency of travel. It turns everyday spending into travel and leisure rewards for almost 8 million customers around the world. If you’ve ever shopped at a Tesco, filled your car up at Shell, stayed at a Hilton Hotel, or flown with Aer Lingus, you’ll be familiar with Avios. Cutting friction for global customers In late 2017, with their sights set on further global expansion, Avios noticed an issue. While UK customers could link their payment cards and earn Avios points for online purchases, they couldn’t earn points on in-store purchases. The points they did ear

Join for free to read