Channel Incentive Case Study Wholesaler Implements Top-to-bottom Engagement Strategy “ The program has done everything you said it would do.” - Client’ s Vice President of Marketing Audience 359 building supply distributors and their 8,000 contractor customers Objectives n Increase Sales n Improve Customer Loyalty n Drive Value for Manufacturers n Maximize Channel Growth Learn more of our story at itagroup.com. Strategies & Tactics Strate

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