Lead Generation Incentive Case Study PerformanceSuite ® App Transforms Lead Generation Program To validate and qualify leads, [we] implemented a scoring process. Each lead received a rating of 1 to 5 stars, with 5 being the best. ITA Group analytics determined that leads rating 3 stars or above were twice as likely to sell. Audience 6,800 field and service personnel Objectives n Grow program participation. n Increase leads. n

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