CHALLENGE Whiteflash is an eCommerce diamond jeweler specializing in A CUT ABOVE ® ideal cut diamonds. Widely viewed as the diamond experts and worn by countless celebrities, the Whiteflash brand is synonymous with fire, brilliance and beauty. The company used its website primarily as a means of educating prospective customers regarding the intricacies of buying a diamond. To support that mission, a live chat solution was essential. • The s

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