While CocuSocial rolled out into multiple new cities, they needed to gain local organic traffic
While CocuSocial rolled out into multiple new cities, they needed to gain local organic traffic
6 Pages1 SEO Case Study2 ABOUT COCUSOCIAL CocuSocial creates social cooking and tasting experiences in 14 cities with an ongoing city- by-city expansion plan. They offer foodies and aspiring amatuer chefs classes like dumpling making, wine tasting, and art of sushi taught by entertaining and experienced local chefs at chic restaurants and hotels. They rely on online bookings to keep every class full with SEO being a critical component of the marketing program. CHALLENGE As a newer startup cooking class brand, they are going up against competitors that had been in the market longer with more resources. Additionally, CocuSocial.com was not initially developed with SEO best practices and a site change in early 2019 had slowed organic search traffic as well.3 While CocuSocial rolled o
