Case Study

Where Does One Of The World’s Leading Tire Manufacturers Turn When They Need Cash?

Where Does One Of The World’s Leading Tire Manufacturers Turn When They Need Cash?

Pages 3 Pages

Case study www.primerevenue.com 1 The Challenge: To solidify its position as one of the world’s top-performing companies, Michelin launched its Ambitions 2020 program in 2014. This set of long-term strategic goals is designed to reinforce Michelin’s leadership position as an innovator in sustainable mobility, while highlighting its commitment as one of the world’s most pioneering companies in areas of ? nancial, environmental and social res

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