When UK retailer Argos hosted a hackathon to explore how digital innovation could boost customer engagement, REPL rose to the challenge.
When UK retailer Argos hosted a hackathon to explore how digital innovation could boost customer engagement, REPL rose to the challenge.
7 PagesARGOS & REPL The Argos Christmas Wishlist: Gamification in ActionTHE CLIENT When UK retailer Argos hosted a hackathon to explore how digital innovation could boost customer engagement, REPL rose to the challenge. The result was REPL ’s Argos Christmas Wishlist – an app chosen from 22 ideas devised by 50 attendees made up of employees and tech partners. Argos has been at the forefront of UK retail for over 40 years: its inches-thick catalogue has been a fixture on many a coffee table around the country since the early 1970s. With over 800 stores and 30,000 employees, it remains a strong physical presence on the high street and in out- of-town retail parks. But while 96% of the population lives within 10 miles of an Argos store and 90% of transactions still involve one of these stor
