Case Study / WhatConverts www.whatconverts.com avaya.com WhatConverts Cuts Call Tracking Costs by 94% Avaya OneCloud CPaaS Helps Connect Calls to Leads, Quotes and Sales In the age of e-commerce, the phone is surprisingly alive and well in sales and marketing. In fact, 50% - 60% of customer contact, on average, happens over the phone, even for online businesses. But linking phone calls—as well as other marketing avenues—to leads, quotes and sales has always been an inexact science. That’s where WhatConverts comes in. Launched in 2015, the company fills a unique spot in the market; its solution specializes in tracking how phone calls, web forms and e-commerce transactions tie back to customer activity. In turn, clients know which marketing investments generate the greatest imp

Join for free to read