Case study title over two lines Case Study GPT’s Wollongong Central Case Study© Diadem © Diadem © Diadem Icecream and coal Background Located 90 kilometres south of Sydney, the redevelopment of GPT’s Wollongong Central reflects the change that has occurred in the region. What used to be cow country has transitioned to steel and more recently technology and education. The changing nature of the environment, culture and community of Australia’s 9th largest city has formed the backdrop to an exciting retail transformation. Works commenced in 2011 on the $210M extension of what is known as the West Keira Building. Diadem worked with GPT as the signage and wayfinding specialist over a period of 2-years to help deliver the project that was launch in late 2014. Now complete, the 1

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