CASE STUDY Incorporating outcomes and evidence into marketing efforts for the Division of Student Affairs to proudly show the Univer - sity the integrated strategic planning and as- sessment work that has been accomplished to date, and to demonstrate its effectiveness. Background The Division wants to proudly show the University and the rest of its diverse constituency the integrated strategic plan- ning and assessment work that has been accomplished to date, and to demonstrate its effectiveness. Challenge The purpose of this project was to help Student Affairs co - ordinate and integrate assessment results into existing and future marketing efforts. The goals were threefold: 1. Demonstrate the variety of ways in which Student Affairs supports the mission and goals of WMU 2.

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