CASE STUDY Indiana State University Project: New Student Orientation campaign The campaign theme Explore, Sycamore! encourages freshman, transfer and commuter students to boldly enter into their new educational career at ISU. Background For students coming straight from high school or those returning to higher education, college can be a challenge. Orientation is a 2-day on-campus event developed to help new students anticipate some of the changes that will take place as they begin their educational career. Challenge Both the Office of Communications and Marketing and the Office of New Student Transition Programs felt there could be an improvement in the materials prospective students received to inform them about orientation. There seemed to be a disconnect between the f

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