Case Study: Western Michigan University Introduction Western Michigan University ?, a public research university in Kalamazoo, Michigan, has implemented a digital signage network of 30 networked screens across 13 university facilities in Michigan and 2 satellite campus locations in Florida. The digital signs provide consistent messaging at all locations and allow administrators to push out information and updates to students, faculty and visitors. Members of the faculty and administration can contribute content on local displays, but all content is created and managed by the marketing staff and supported by the IT staff. | ? Western Michigan University Western Michigan is one of the most well-renowned research universities in the Midwest and of

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