WESLEYAN UNIVERSITY HOW WESLEYAN UNIVERSITY USES BRIGHTCOVE TO REACH EVERY AUDIENCE Few organizations use video in a wider variety of ways than a college or university. Think about it: communicating with alumni... getting on high school students’ consideration lists... convincing accepted students to commit... keeping parents informed about what’s going on at school... helping faculty members share their research... showcasing their campus to students too far away to visit. Video can do all of these things exceedingly well, but having so many audiences and kinds of video can create serious content management challenges. Wesleyan University, a prestigious liberal arts university in Middletown, Connecticut, knows all about the power, potential, and pitfalls of connecting with the

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