A BRIGHTCOVE VIDEO STORY Want to reach an audience of 400 million people? Then keep an eye on WATCH iT!. As the world’s largest Arabic streaming service, its blend of legacy programs, sports and original content are designed to engage more than 400 million people of Arab descent across the globe. But more than just an OTT (over-the-top) viewing experience, WATCH iT! is deeply committed to honoring Egyptian culture while providing opportunities for Arab content providers. With the innovations and technology of Brightcove at its side, WATCH iT! will see its purpose and potential achieve new heights. OLD STORIES, NEW AUDIENCES One of the key drivers defining the mission of WATCH iT! is its commitment to bring back original Egyptian dramas, TV shows and movies from the 1960s and beyo

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